Business intuition sounds like it might be an oxymoron - until you consider that business is about systematic problem resolution and intuition is an internal antenna, known as the quiet voice of inner wisdom, for truthful answers. It's potentially the most important - and harmonious - relationship necessary for success as an entrepreneur.
One way to use intuition in business is to know you're on track in what you're doing and what your business is doing. It's internal validation that you, and the business, are doing the right things in the moment. This can be the case even when the external evidence is seemingly contrary to what you know to be true. If you feel a strong sense of business intuition, it is directing you to hold to whatever you know or have set in motion in order to attain the desired, or new, results.
A second way that business intuition helps you is to set strategic direction that is in alignment with greater truth. No one can know what you know, with all the nuances and sources of knowledge that are accessible only to you. Having focused strategic direction that is supporting the greater truth of what you know is a critical component to your unique business success.
Third, success is a combination of key decision points, both in terms of major turning points and in the accumulated series of decisions and resulting actions on a daily basis. Using your business intuition allows you to know that you are making appropriate decisions on both levels for optimal success. (Keep in mind that true success is predicated on what you know, not necessarily what has been stated, and will affect your results - but that's a topic for another discussion!)
Fourth, your intuition will also serve to help you determine the "right" relationship matches for your business, whether business partners, associates, new hires, vendors, or whatever the possible association. By listening to your intuition, you will be able to determine who is, or is not, a good fit for working with you and/or your business.
And, fifth, as an internal monitor, your intuition supports you in doing more of what works and less of what doesn't. Time is the only true currency we have, and it is vital to keep focus, minimize or eliminate distractions, and continue forward momentum. Your intuition will help guide your energy and time management effectively.
One way to consider using your intuition is in a "flow chart" manner; that is, ask yes / no questions. If question A results in a yes, go this direction and a no results in that direction. If yes, then what is the next question / result with a yes/no option. And if no, is there a next question or alternative? Simply go with direct information as it presents. Continue to ask questions of your intuition to determine the full "flow" of information in order to address the business question at hand. To quote Anthony Robbins, "Successful people ask better questions, and as a result, they get better answers."
By understanding the power of your personal intuition in business, you have the ability to be your own best resource of information regardless of external circumstances. Using your intuition also ensures that you are getting a complete picture of the situation and potential avenues to solution, because you are not depending on conventional, unilateral, logical means alone. To paraphrase Einstein, the problem cannot be solved by the same mind that created it. So it's time to unleash the power of using your intuitive mind for true wisdom in business... what's the one thing you know for sure about your business right now?
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